Bridging The Omnichannel Gap in Retail with Tech and Human Connect

Omnichannel has been around for a year now and many of the retail giants have experienced a significant amount of success by adopting omnichannel customer service. So, it can come as a surprise to you that your omnichannel strategy may still have some gaps in them. However, the gap does exist and it is keeping the retail industry from earning customer loyalty and revenue.

Today, the retail industry is in the midst of one the largest transformations we have seen in decades. With the change in customer demand, habits and expectations, many organizations are trying to understand where to start bridging the gap between traditional and modern retail experiences. So, let’s take an in-depth look at some of the key challenges that lead to the omnichannel gap and how a retail BPO offering customer support for retail stores can help you bridge the gap.

Key Reasons for The Omnichannel Gap and What to Do About It?

Disconnected Data Disrupting the Modern Buying Journey

Even today, the lack of unified data in a retailer’s current systems can become a significant roadblock to providing omnichannel experiences to consumers. Modern retailers often find it challenging to provide their call center for retail business a single source of truth about its customers that would allow them to communicate efficiently and effectively. The siloed data affects customer communications, keeping the retail call centers from providing a superior customer experience. Apart from that, it also keeps the retailer from gaining real-time insights into things like customer preferences and inventory.

An omnichannel retail BPO can help retailers break down the information silo by helping them build a central information bank where all customer information across all channels and touchpoints can be stored in real-time. Modern retailers need to be able to pinpoint a customer throughout their journey to offer a personalized customer experience, that is increasingly becoming the key to a satisfied customer base. So, they need a retail BPO that can help them collate and leverage sophisticated and connected data to overcome the limitation of siloed information systems.

Complexity of legacy solutions

Many retailers have spent a lot of money in legacy solutions that lack the visibility of customers’ behavioral pattern. So, a large number of these retailers wish to maximize the benefit of these investments. Unfortunately, by doing so businesses can end up dealing with the complexity of their existing systems. Investing in a new unified solution incorporates additional visibility and integration on top of existing solutions to address the complexity issues without having to scrap the legacy systems.

A leading call center offering customer support for retail stores has the latest unified call center solution that can be seamlessly integrated into your existing operation and systems to ensure better visibility of customers’ behaviors, allowing you gather invaluable customer insights that can be incorporated in your future business operations.

Inability To Adapt to Changing Customer Habits

Inability to adapt to changing customer needs is another barrier to providing omnichannel experiences is an. This can be a result from not using the right technology to streamline operations by connecting all of its data. The need to streamline backend operations is critical to customer experience to be able to adapt to rapidly changing customer behaviors and habits.

Customers today seek out reviews and other social proof before making a purchase. Social commerce sales in the U.S. were an estimated $36.62 billion in 2021. Therefore, it should not come as a surprise that retail businesses today need to connect these social sources of demand and customer intelligence.

A call center providing truly omnichannel customer support for retail stores can help retail companies bridge the gap by streamlining their customer service across all channels and connecting the dots between different data. It will help the retail store gain important insights on customer behaviors and habits and design their customer experience strategy accordingly.

Increased Demands and Customer Expectations

Consumers today know that retailers have the ability to capture every data regarding their purchase. And most of them expect retailers to do so to better understand their needs and demands. As a result, retail companies are faced with an increased demands to understand consumers better and personalize each interaction for a more engaging customer experience.

Customers today want convenience in each of their retail experiences. According to the National Retail Federation, 97% of consumers have backed out of a purchase because it was inconvenient to them. To ensure customer convenience, many retail businesses today offer curbside pickup, same-day and next-day delivery, and easy returns. However, many companies still fail to provide the customer support that their customers have come to expect.

These increase in demands and customer expectations can be effectively met by hiring the right call center service provider for customer support for retail stores. With the right omnichannel customer support provider, it is possible to rightly support the increased customer expectations and even exceed them.

Lack Of Human Connect Across All the Channels

While many retailers have embraced some form of omnichannel customer service, many of them still fail to offer the same level of customer engagement and connection across all the channels, hindering them from providing a seamless and consistent brand experience regardless of the technology or method of communication.

A retail call center offering customer support for retail stores can help retailers overcome this issue. While speed of response, speed of resolution, and friendliness of representative are some of the most important aspects of customer experience, the increasing need for personalization and human connection cannot be ignored. With the help of an omnichannel call center for retail businesses, you can collect valuable customer insights and use it to offer better human engagement, empathy and personalization across all channels.

Final Thoughts

As the world goes increasingly digital, customer behavior is changing rapidly. It leads to a number of key challenges for retail businesses that are trying to earn better customer loyalty through the delivery of superior quality experience across all touchpoints. With an experienced call center partner providing customer support for retail stores, it is possible to overcome most of the key challenges to a seamless customer experience delivery by leveraging a combination of tech and touch. Not doing so may result in higher customer attrition due to poor CX. Therefore, taking initiative to close the gap in your omnichannel CX delivery is essential to stay ahead of your competition and ensure future success.

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