Driving Medicare Engagement
with Culturally Aligned CX

Driving Medicare Engagement with Culturally Aligned CX

How Culturally Aligned CX Drove Medicare Member Engagement

A leading Medicare Advantage plan serving Asian American communities was struggling to engage members in preventive care. Language barriers, cultural disconnects, and low participation in Annual Wellness Visits (AWVs) hindered outcomes and trust. They partnered with Fusion CX to deploy multilingual, culturally fluent support teams, align engagement with Eastern wellness philosophies, and launch proactive AWV outreach.

As a trusted healthcare CX partner, Fusion CX specializes in bridging language and cultural gaps to improve satisfaction, boost preventive care participation, and strengthen member loyalty.

In this case study, you’ll see:

  • The barriers to member engagement in diverse communities
  • How in-language, culturally aligned CX transformed outreach effectiveness
  • The measurable impact on AWV participation, productivity, and provider network growth

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THE FUSION CX-FACTOR

40 Locations in
15 Countries

40+ Language
Support

7000+
Skilled
Agents

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