“I will not be just a tourist in the world of images, just watching images passing by which I cannot live in, make love to, possess as permanent sources of joy and ecstasy.” – Anais Nin
Travel and Tourism are the trendiest industries and people all over the world like to invest in it. In this travel and tourism industry, there has been a current trend of Timeshare realties, which has become popular by the late 90’s.
Timeshare is a competitive package for the holidaymakers. Here, they are going to have access to an impressive line of hotel brands for the customers to enjoy their holidays. If you are an average holidaymaker, then you have ample of choice to select from the Timeshare.
The timeshare companies thus run through intense competition and more effort to engage and retain the existing customers.
For this, the timeshare companies often have to face these four challenges:
- How to recognize marketing strategies that improve customer engagement?
- How to diagnose customer behavior and thus target the marketing campaigns?
- How to improve sales?
- How to develop a retention program?
At Fusion CX, we have helped our clients to attain perfection by solving their four queries as mentioned above. For that, we have, prospective timeshare campaigns to further help our clients.
Improving Customer Engagement
According to the current level of engagement, we divide customers into several bases. This segmentation is done under the following categories:
- Most Valuable Customers
- Growing Customers
- Marginal Customers
- Loss-Making Customers
After this segmentation, it becomes easy for our client to design loyalty programs for their valuable and growing customers. Whereas, the loss-making customers help to reduce the cost of servicing them. This helps to engage the customers at a higher level and generate profitable timeshare leads.
Marketing Campaigns
Members were segmented according to the frequency and the volume of the transactions made. At Fusion CX, we use the data to understand the behavior of the customer. Our client thus forecasts whether a member is going to make a booking or not. With this insight, it helps us to optimize the communication programs and retain the target prospects. These savings generated from the customers who wanted to book it boost the sales conversion rate.
Improvement In The Sales Graph
The data collected in the timeshare campaigns at Fusion CX is generally transient and is more of a permanent nature, and lets our client get the tangible benefits. To understand the attitudinal trends of the customers, so that you can communicate effectively and thus improve sales.
Generation Of Appropriate Retention Campaigns
The use of the timeshare campaigns in a logistics way helps the client to identify the target prospects and give them appropriate retention campaigns. This data used by timeshare companies in separate retention programs to recognize the target prospects and thus save large on the direct marketing costs and reduce attrition.
Additional Services Given at Fusion CX
Timeshare campaigns have increased the effectiveness of timeshare companies and they can cater to better customer service. At Fusion CX, we have added some extra benefits that include:
- To understand the customers and their buying trend
- Slashing the customer retention
- Increased market efficiency
