Case Study for Home Improvement Business: Acquire Customers with Minimum Cost of Acquisition

by Alicia Johnson

May 03, 2021

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a{}#wp-megamenu-item-4784> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-3071.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-3071>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-3071>a{}li#wp-megamenu-item-3071> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-3071 a{}#wp-megamenu-item-3071> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-3078.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-3078>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-3078>a{}li#wp-megamenu-item-3078> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-3078 a{}#wp-megamenu-item-3078> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-3084.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-3084>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-3084>a{}li#wp-megamenu-item-3084> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-3084 a{}#wp-megamenu-item-3084> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-4783.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-4783>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-4783>a{}li#wp-megamenu-item-4783> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-4783 a{}#wp-megamenu-item-4783> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-3075.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-3075>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-3075>a{}li#wp-megamenu-item-3075> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-3075 a{}#wp-megamenu-item-3075> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-3072.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-3072>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-3072>a{}li#wp-megamenu-item-3072> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-3072 a{}#wp-megamenu-item-3072> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-4789.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-4789>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-4789>a{}li#wp-megamenu-item-4789> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-4789 a{}#wp-megamenu-item-4789> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-3076.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-3076>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-3076>a{}li#wp-megamenu-item-3076> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-3076 a{}#wp-megamenu-item-3076> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-3073.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-3073>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-3073>a{}li#wp-megamenu-item-3073> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-3073 a{}#wp-megamenu-item-3073> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-3077.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-3077>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-3077>a{}li#wp-megamenu-item-3077> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-3077 a{}#wp-megamenu-item-3077> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-3074.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-3074>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-3074>a{}li#wp-megamenu-item-3074> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-3074 a{}#wp-megamenu-item-3074> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-18107.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-18107>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-18107>a{}li#wp-megamenu-item-18107> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-18107 a{}#wp-megamenu-item-18107> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-16440.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-16440>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-16440>a{}li#wp-megamenu-item-16440> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-16440 a{}#wp-megamenu-item-16440> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-18151.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-18151>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-18151>a{}li#wp-megamenu-item-18151> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-18151 a{}#wp-megamenu-item-18151> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-18218.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-18218>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-18218>a{}li#wp-megamenu-item-18218> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-18218 a{}#wp-megamenu-item-18218> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-18242.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-18242>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-18242>a{}li#wp-megamenu-item-18242> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-18242 a{}#wp-megamenu-item-18242> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-18257.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-18257>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-18257>a{}li#wp-megamenu-item-18257> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-18257 a{}#wp-megamenu-item-18257> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-18404.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-18404>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-18404>a{}li#wp-megamenu-item-18404> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-18404 a{}#wp-megamenu-item-18404> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:850px !important;}.wp-megamenu > li.wp-megamenu-item-20475.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:850px !important;left:calc(100% - 425px - 20px) !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-20475>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-20475>a{}li#wp-megamenu-item-20475> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-20475 a{}#wp-megamenu-item-20475> .wp-megamenu-sub-menu{}.wp-megamenu-wrap > ul.wp-megamenu > li.wpmm_mega_menu > .wpmm-strees-row-container > ul.wp-megamenu-sub-menu{width:100% !important;}.wp-megamenu > li.wp-megamenu-item-20642.wpmm-item-fixed-width > ul.wp-megamenu-sub-menu{width:100% !important;}.wpmm-nav-wrap ul.wp-megamenu>li ul.wp-megamenu-sub-menu #wp-megamenu-item-20642>a{}.wpmm-nav-wrap .wp-megamenu>li>ul.wp-megamenu-sub-menu li#wp-megamenu-item-20642>a{}li#wp-megamenu-item-20642> ul ul ul> li{width:100%;display:inline-block;}li#wp-megamenu-item-20642 a{}#wp-megamenu-item-20642> .wp-megamenu-sub-menu{}#page-sub-header{background:#fff;}.site-title,.site-description{position:absolute;clip:rect(1px,1px,1px,1px);}.jeg_meta_author{display:none !important;}.switcher{font-family:Arial;font-size:12pt;text-align:left;cursor:pointer;overflow:hidden;width:173px;line-height:17px;}.switcher a{text-decoration:none;display:block;font-size:12pt;-webkit-box-sizing:content-box;-moz-box-sizing:content-box;box-sizing:content-box;}.switcher a img{vertical-align:middle;display:inline;border:0;padding:0;margin:0;opacity:.8;}.switcher a:hover img{opacity:1;}.switcher 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solid #ccc;background-color:#eee;display:none;width:171px;max-height:198px;-webkit-box-sizing:content-box;-moz-box-sizing:content-box;box-sizing:content-box;overflow-y:auto;overflow-x:hidden;}.switcher .option a{color:#000;padding:3px 5px;}.switcher .option a:hover{background:#fff;}.switcher .option a.selected{background:#fff;}#selected_lang_name{float:none;}.l_name{float:none !important;margin:0;}.switcher .option::-webkit-scrollbar-track{-webkit-box-shadow:inset 0 0 3px rgba(0,0,0,.3);border-radius:5px;background-color:#f5f5f5;}.switcher .option::-webkit-scrollbar{width:5px;}.switcher .option::-webkit-scrollbar-thumb{border-radius:5px;-webkit-box-shadow:inset 0 0 3px rgba(0,0,0,.3);background-color:#888;}#goog-gt-tt{display:none !important;}.goog-te-banner-frame{display:none !important;}.goog-te-menu-value:hover{text-decoration:none !important;}.goog-text-highlight{background-color:transparent !important;box-shadow:none !important;}body{top:0 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.panel-row-style,#pg-w65d6ef56ebfa0-1.panel-no-style{-webkit-align-items:flex-start;align-items:flex-start;}#pgc-w65d6ef56ebfa0-0-0,#pgc-w65d6ef56ebfa0-0-1,#pgc-w65d6ef56ebfa0-0-2,#pgc-w65d6ef56ebfa0-0-3,#pgc-w65d6ef56ebfa0-1-0{align-self:auto;}#pg-w65d6ef56ebfa0-1> .panel-row-style{background-color:#1e1e1e;padding:30px 0px 30px 0px;}@media (max-width:780px){#pg-w65d6ef56ebfa0-0.panel-no-style,#pg-w65d6ef56ebfa0-0.panel-has-style > .panel-row-style,#pg-w65d6ef56ebfa0-0,#pg-w65d6ef56ebfa0-1.panel-no-style,#pg-w65d6ef56ebfa0-1.panel-has-style > .panel-row-style,#pg-w65d6ef56ebfa0-1{-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}#pg-w65d6ef56ebfa0-0 > .panel-grid-cell,#pg-w65d6ef56ebfa0-0 > .panel-row-style > .panel-grid-cell,#pg-w65d6ef56ebfa0-1 > .panel-grid-cell,#pg-w65d6ef56ebfa0-1 > .panel-row-style > .panel-grid-cell{width:100%;margin-right:0;}#pgc-w65d6ef56ebfa0-0-0,#pgc-w65d6ef56ebfa0-0-1,#pgc-w65d6ef56ebfa0-0-2{margin-bottom:30px;}#pl-w65d6ef56ebfa0 .panel-grid-cell{padding:0;}#pl-w65d6ef56ebfa0 .panel-grid .panel-grid-cell-empty{display:none;}#pl-w65d6ef56ebfa0 .panel-grid .panel-grid-cell-mobile-last{margin-bottom:0px;}#pg-w65d6ef56ebfa0-1> .panel-row-style{padding:0% 5% 0% 5%;}}

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