Assisting A Home Improvement Company Manage Cost-Effective Customer Acquisitions

A prominent home improvement company partnered with Fusion CX to tackle high customer acquisition costs while improving lead quality and offline sales conversions. Facing challenges with expensive acquisition and inconsistent lead quality, they needed a scalable, cost-efficient model to maintain growth and elevate customer satisfaction.

As a dedicated home improvement CX partner, Fusion CX implemented targeted lead generation, AI-driven insights, and a nearshore delivery model, boosting offline sales conversions by 30% while reducing acquisition expenses significantly. Screening local service professionals assured top-tier service delivery and enabled cost reductions on products and services.

In this case study, you’ll see:

  • The challenges of balancing cost control with lead quality and customer satisfaction
  • How Fusion CX’s scalable nearshore and AI-powered solutions optimized acquisition processes
  • The measurable impact on conversion rates, cost savings, and service quality improvements

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