Privacy, Cookies & Consent Statement
Approved by: Chief Privacy Officer & Chief Grievance Officer & Head of Information Security
Fusion CX Limited, together with its global affiliates and subsidiaries (“Fusion CX,” “we,” “us,” or “our”), respects the privacy of every individual whose personal data we process, including customers and their end users, business partners, employees (current and former), trainees, applicants, contractors, vendors, prospects, and members of the Board of Directors (collectively, “Data Subjects” or, under Indian law, “Data Principals”).
This Global Privacy Policy (“Policy”) explains what personal data we collect, why and how we process it, the legal grounds we rely on, how long we keep it, who we share it with, how we use cookies and similar technologies, and the rights available to you under applicable data protection law — including the EU/UK General Data Protection Regulation (“GDPR”), India’s Digital Personal Data Protection Act, 2023 (“DPDPA”), and the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”).
This Policy applies wherever Fusion CX operates — across our 36+ delivery centers in 15 countries — and to all Fusion CX websites, client engagement platforms, and applications that link to it. Where a specific law grants rights or imposes obligations beyond those described generally in this Policy, that law’s specific provisions govern, and are set out in Section 12 (“Your Rights by Region”).
This Policy covers Fusion CX’s information practices on Fusion CX-branded websites, portals, and applications (“Fusion CX Digital Properties”) that link to it, and describes how we handle personal data processed in connection with our BPO/ITES service delivery, recruitment, vendor management, and corporate governance activities.
Fusion CX Digital Properties may link to third-party websites for convenience. Once you leave a Fusion CX Digital Property, this Policy no longer applies; the personal data you provide to a third party is governed by that party’s own privacy notice. We encourage you to review any third-party site’s privacy practices before submitting personal data.
Where Fusion CX processes personal data on behalf of a client as a processor / Data Processor / Significant Data Fiduciary’s contracted processor, that processing is governed primarily by the applicable Data Processing Agreement (“DPA”) with the client, and this Policy applies to Fusion CX’s own processing as a controller/Data Fiduciary (for example, in respect of our website visitors, job applicants, and vendors).
We collect information such as your first and last name, e-mail address, job title, organization name, country, city, phone number, and industry type when you:
When you visit a Fusion CX Digital Property, we and our service providers may use cookies, web server logs, pixels, and similar technologies (see Section 8) to collect:
Where Fusion CX processes personal data of employees, trainees, applicants, or contractors (including, where applicable, government identifiers, background-check results, and payroll or benefits data), that processing is additionally governed by our internal HR / Recruitment Privacy Notice, which is provided separately and takes precedence for HR-specific processing purposes.
We only process personal data where we have a valid legal basis to do so. The table below sets out our principal purposes and the corresponding legal bases under GDPR Art. 6, the DPDPA, and analogous frameworks.
| Purpose | Primary Legal Basis |
|---|---|
| Service delivery — providing outsourcing/BPO services, responding to queries, fulfilling contracts | Contract performance; legitimate business interest |
| Client relationship management, billing, and administration | Contract performance; legal obligation (tax/accounting) |
| Recruitment and workforce administration | Consent; contract performance; legal obligation |
| Marketing communications, newsletters, and campaign management | Consent (opt-in), or legitimate interest with an easy opt-out, as required by local law |
| Website analytics and performance measurement | Consent (non-essential cookies); legitimate interest (aggregated, essential analytics) |
| Compliance with statutory, regulatory, and contractual security obligations (e.g., PCI DSS, HIPAA, ISO 27001, CERT-In, DPDPA) | Legal obligation; legitimate interest |
| Fraud prevention, safety, and investigation of illegal activity | Legal obligation; legitimate interest; vital interest where relevant |
Where we rely on consent — for example for non-essential cookies, direct marketing, or processing of sensitive personal data — we obtain that consent through a clear, specific, informed, freely given, and unambiguous affirmative action (see Section 6) before processing begins, and you may withdraw it at any time with the same ease with which it was given, without affecting the lawfulness of processing carried out before withdrawal.
Where consent is our legal basis, Fusion CX follows a “notice-and-choice” model that meets GDPR, DPDPA, and CCPA/CPRA standards:
We use cookies and similar technologies (pixels, web beacons, SDKs, local storage) to operate our sites, remember your preferences, measure performance, and — only with your consent — personalize content and marketing. Our Cookie Settings panel, available via the link in the site footer, lets you view and change your preferences by category at any time.
| Cookie Category | Purpose & Consent Basis |
|---|---|
| Strictly Necessary | Required for core site functionality (e.g., logging in, security, load balancing). Cannot be switched off, and no consent is requested because they are essential to provide the service you asked for. |
| Performance / Analytics | Count visits and traffic sources, in aggregate, to help us improve site performance. Loaded only after you consent, except where deployed in a genuinely anonymized/aggregated form recognized by local law as not requiring consent. |
| Functionality | Remember choices you make (e.g., language, region) to provide enhanced, personalized features. Loaded only after consent. |
| Targeting / Advertising | Set by us or advertising partners to build a profile of your interests and show more relevant ads elsewhere. Loaded only after consent; you may exercise “Do Not Sell or Share My Personal Information” rights described in Section 12.3. |
You can also manage cookies through your browser settings (Chrome, Firefox, Safari, Edge all provide cookie controls) and through opt-out tools such as the Google Analytics Opt-out Browser Add-on, the Digital Advertising Alliance’s WebChoices tool, and the Network Advertising Initiative’s opt-out page. Browser-level “Global Privacy Control” or “Do Not Track” signals, where enabled, are honored as a valid opt-out request for sale/sharing and targeted advertising, consistent with CCPA/CPRA.
Fusion CX does not sell personal data in the ordinary commercial sense, and does not share personal data with non-affiliated companies except as follows:
Where required by CCPA/CPRA, we identify the categories of third parties to whom personal information is disclosed for a business purpose upon request, and we do not “sell” or “share” (as those terms are defined under CPRA) the personal information of individuals we know to be under 16 years of age without opt-in consent.
As a global organization, Fusion CX may transfer personal data to Fusion CX entities or service providers located in countries other than the one in which it was originally collected. We take the following measures depending on the origin of the data:
A current list of the countries in which Fusion CX processes personal data, and the safeguards applied, is available on request from data.privacy@fusioncx.com.
We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, and in any event no longer than permitted by applicable law. Retention periods are determined by reference to:
At the end of the applicable retention period, personal data is securely deleted, destroyed, or irreversibly anonymized.
Fusion CX maintains a layered information security program aligned to ISO 27001:2022, PCI DSS v4.0, HITRUST CSF, SOC 2 Type II, and HIPAA, including administrative, technical, and physical safeguards such as encryption in transit and at rest, role-based access controls, network segmentation, continuous monitoring, employee security training, and periodic independent audits and red-team testing.
Subject to applicable law and to verification of your identity, you may exercise the following rights by e-mailing data.privacy@fusioncx.com. We will respond within the statutory timeframe applicable to your jurisdiction and, if we are unable to fulfil a request, we will explain why and identify any applicable exception.
Where you are located in a jurisdiction not specifically listed above, we extend to you, as a matter of policy, the core rights of access, correction, deletion, restriction, objection, and complaint described in this Section, to the extent consistent with local law, and we will honor any additional rights specifically granted under your local data protection law.
Fusion CX Digital Properties are not directed at children, and we do not knowingly collect personal data from individuals under 16 years of age (or the equivalent age of consent/majority in your jurisdiction, e.g., 13 under COPPA in the United States, or 18 under the DPDPA in India) without verified parental or guardian consent. We do not knowingly sell or share the personal information of, or serve targeted advertising to, individuals we know to be minors. If you believe we have inadvertently collected a minor’s personal data without appropriate consent, please contact us immediately at data.privacy@fusioncx.com so we can investigate and, where appropriate, delete it.
Any grievance or complaint regarding the processing of your personal data should be submitted in writing to our Grievance Officer. We aim to acknowledge grievances promptly and to redress them as expeditiously as possible, and in any event within the timeframe prescribed by applicable law.
Chief Grievance Officer, Chief Privacy Officer & Head of Information Security
Name: Raja Chatterjee
E-mail: data.privacy@fusioncx.com / grievance.officer@fusioncx.com
If you are not satisfied with our response, EEA/UK/Swiss individuals may escalate to their local supervisory authority, and Indian Data Principals may escalate to the Data Protection Board of India, in each case as provided under applicable law.
Fusion CX Limited, Y9, EP Block, Sector V, Salt Lake City, Bidhan Nagar, Kolkata – 700 091, India
We may update this Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Effective Date” at the top of this document indicates when it was last revised. Material changes will be notified through a prominent notice on our Digital Properties or by direct communication, as appropriate, and, where required by law, we will seek fresh consent before applying a materially different purpose to previously collected data.