Expensive acquisition, inconsistent leads.
The client, part of a major media and internet company with around 1 billion monthly visits across its network, faced high customer acquisition costs. Customers were less willing to pay premium prices for leads, so it needed competitive pricing while keeping lead generation costs low.
High acquisition cost
Customer acquisition was expensive.
Lead quality
Inconsistent leads for service professionals.
Price pressure
Buyers unwilling to pay premium lead prices.
Satisfaction
Better experiences for users and providers.
