Case study · Home Improvement

Optimizing Costs and Teams for Home Improvement Brand

A Denver-based home services company cut cost per sale by 21% and attrition by 17% while scaling to 850–900 seasonal FTEs, using Fusion CX’s multi-center workforce management model.
Optimizing Costs and Teams for Home Improvement Brand
17%
decrease in employee attrition
Client
American home services company headquartered in Denver, Colorado
Industry
Home Improvement · Home services referrals
Services
Inbound and outbound sales, appointment setting, workforce management
Delivery
Multi-center, multiple geographies
The results

Lower cost per sale, steadier teams.

Results of the workforce management program.
21% | reduction in cost per sale 17% | decrease in employee attrition 550 | FTE ongoing support 850–900 | FTE seasonal support, April–October
01Challenge

Growth brought cost and attrition pressure.

During a period of significant growth, the client faced a high cost per sale and high agent attrition, while needing to scale its workforce for the summer peak and meet fluctuating call volumes.

High cost per sale

Profitability under pressure.

High attrition

Constant loss of trained agents.

Summer peak

Seasonal demand from April to October.

Fluctuating volumes

Unpredictable call arrival patterns.

02Solution

Right-sized manpower across multiple centers.

Fusion CX's workforce management team right-sized manpower for rising seasonal demand from April to October.

Multi-center approach

550 FTE ongoing and 850–900 seasonal support.

Robust WFM

Schedule adherence and volume-pattern analysis.

Recruiting strategy

Candidate pools across geographies for continuity.

Training strategy

30-, 60- and 90-day staffing and training plans.

03Impact

21% lower cost per sale.

The client saw a 21% reduction in cost per sale, substantially increasing overall profitability, and a 17% decrease in employee attrition that produced a stable, capable workforce.

Candidate pools in multiple locations also protected business continuity during weather-related events and disasters.

Workforce management is what turns seasonal peaks from a cost problem into a profit opportunity.

04Key insights

What other programs can take from this.

  • Multi-center staffing gives seasonal programs capacity and resilience.
  • WFM tools that track adherence and arrival patterns keep staffing matched to demand.
  • Planning training 30, 60 and 90 days out keeps large ramps on schedule.
Download the full case study

In this case study, you’ll see:

The cost, attrition and seasonal scaling challenges facing a growing home services brand
How a multi-center approach and robust WFM right-sized staffing for peak season
The 21% cost-per-sale and 17% attrition reductions
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Denver Home Services Company
Case study · Home Improvement

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