Growth brought cost and attrition pressure.
During a period of significant growth, the client faced a high cost per sale and high agent attrition, while needing to scale its workforce for the summer peak and meet fluctuating call volumes.
High cost per sale
Profitability under pressure.
High attrition
Constant loss of trained agents.
Summer peak
Seasonal demand from April to October.
Fluctuating volumes
Unpredictable call arrival patterns.