High-touch service, highly variable demand.
The brand needed to protect a luxury experience while flexing for product launches and campaign spikes. Fluctuating volumes, rapid ramp-ups and ramp-downs, and a move to a hybrid in-house model made agility and training speed critical.
Launch surges
Campaign and launch spikes to absorb.
Rapid ramps
Fast scaling up and down.
Luxury standards
Brand voice on every chat and email.
Hybrid transition
Moving part of the work in-house.