Case study · Lead Generation

Improving Lead Quality for a New Venture

A Canada-based real estate company launching a hand sanitizer venture reached U.S. B2B buyers through Fusion CX’s nearshore outbound team in Jamaica, improving lead quality as it prepares to expand across the U.S.
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Nearshore outbound agent in Jamaica calling U.S. B2B buyers, with brochures and sanitizer samples on the desk
Nearshore
outbound team launched from Jamaica
Client
Canada-based real estate company, new hand sanitizer venture
Industry
Lead Generation · B2B hand sanitizer sales
Services
Outbound B2B lead generation by email, brochure and phone
Delivery
Nearshore, Jamaica
The results

Better leads in a brand-new market.

Early outcomes from the nearshore outbound program.
01Challenge

Breaking into a new market without the people to do it.

A Canada-based real estate company started a new venture selling alcohol-free, odor-free, skin-friendly hand sanitizers, and wanted to sell to U.S. businesses and pharmacies from its New York warehouse. It lacked the manpower to expand, and leads were weak because of low connection in the new territory.

Reaching U.S. buyers

Connecting with B2B buyers was the primary challenge.

Low lead quality

Weak connections in the new territory hurt leads.

Limited manpower

No in-house capacity to expand in the USA.

Fluent English needed

Outbound calling in fluent English, U.S. or nearshore.

02Solution

A nearshore outbound team in Jamaica.

Fusion CX started the operation from its Jamaica location, a cost-effective nearshore site with English-fluent agents who communicate well and know American culture. The team reaches potential buyers by email, brochure and phone, and forwards every lead generated to the client.

Nearshore in Jamaica

Cost-effective location with English-fluent agents.

Culturally aligned agents

Strong communicators familiar with American culture.

Multichannel outreach

Emails, brochures and calls to potential buyers.

Focused on New York

Targeting the market where the client's warehouse sits.

03Impact

Better leads, and a base for U.S. expansion.

Lead quality is improving, and every lead generated goes directly to the client. Outreach currently targets New York, where the client's warehouse is located.

The program gives the client a foundation to expand gradually across the entire U.S. market.

Entering a new market starts with the right voices and a focused first territory.

04Key insights

What other programs can take from this.

  • A nearshore team fluent in English and familiar with American culture helps a new brand connect with U.S. buyers.
  • Starting outreach in the market closest to the warehouse builds a base for wider expansion.
  • Combining emails, brochures and calls widens outreach to potential B2B buyers.
Download the full case study

In this case study, you’ll see:

The challenges of reaching U.S. B2B buyers from Canada with limited manpower and low-quality leads
How a nearshore outbound team in Jamaica used emails, brochures and calls to reach businesses and pharmacies in New York
The outcome: improving lead quality and a foundation for gradual expansion across the U.S. market
PDF
Canada-Based Real Estate Company
Case study · Lead Generation

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